Sun Bum: Tom Rinks

Cocoa Beach just sounded like a good place for a sunscreen company, right? Like Coco Beach. Coco Beach. So we got a PO box in Coco Beach. And then we uh you know, all the calls were getting transferred up, you know, and then we were getting transferred up to Grand Rapids. Like in the middle of winter? Yes, so we'd be on the phone, I you know, nobody ever lied. But we we did say you know, if they call and ask how the weather is Just tell'em it's unbelievable. If it's snowing outside or whatever,'cause then you're not lying, it's unbelievable.

Welcome to How I Built This, a show about innovators, entrepreneurs, idealists, and the stories behind the movements. Young. Guy Rise and I'm the show today. How Tom Rank knew that a yellow gorilla on a wood grain background

be the perfect mascot for a sunscreen brand. built Sunbum into a$400 million business. Yeah. A few years ago on this show, we interviewed the founders of Method, the cleaning supply brand. And if you heard that story.

We already have this episode, so unlocking it is cheap and permanent: the full transcript, segment and word-level timestamps, and .txt, .srt, .vtt and word-level JSON downloads, as many times as you like, forever.

10 free credits is 10 episodes like this one a month. Episodes nobody has transcribed yet cost their length in hours, because we have to actually transcribe them.