Advice Line with Holly Thaggard of Supergoop!

Hello and welcome to the advice line on how I built this lab. I'm Guy Roz. This is the place where we help try to solve your business challenges. Each week, I'm joined by a legendary founder, a former guest on the show, who will attempt with me to help you. And if you're building something and you need advice, give us a call and you just might be the next guest on the show. Our number is 1-800-433-1298. Send us a one-minute message that tells us about your business and the issues or questions that you'd like help with. You can also send us a voice memo at hibt at id.wondery.com.

And make sure to tell us how to reach you. And also don't forget to sign up for my newsletter. It's full of insights and ideas from the world's greatest entrepreneurs. You can sign up for free at gyras.com. We'll put all this info in the podcast description. Alright. Let's get to it. Joining me this week is Holly Thagert. She's the founder of Supergoop, the brand that made sunscreen cool again. Holly, welcome to the show, thank you for coming back on.

Guy, I'm super excited to be here today. Alright, so Holly You first came on to the show back in two thousand twenty's great episode. Of course to tell the story of how you created Supergoop and one of the Really big challenges that you face Early on was

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