The Game with Alex Hormozi · 2026-01-27 · 47 min · 9,579 words

How to Sell High Ticket Offers to the Right Customers | Ep 938

Listen to the original audio · Transcribed with NVIDIA Parakeet · Timestamps stay in sync with the live audio

You aren't making as much money as you want because you don't know how to get it from the people who've got it. My name's Alex Schermozzi. I run a portfolio of companies at acquisition.com that journals over $250 million per year. I did a book lunch 12 weeks ago that did $106 million in sales in a weekend and broke a Guinness World Record for the fastest selling nonfiction book of all time. In this video, I'm going to explain a core shift in my understanding of how getting money actually works and why the rich do in fact get richer.

And I'm going to show you the math behind it and most importantly, how you can gain access to it. The first reason that you aren't making as much as you want is because you're selling to people who don't have the money to give you. So think about it like this, and this is really important. Imagine this pyramid as the representation of earning in the United States. So all the earnings, so this will probably be 40% of earning, okay?

40%, that's a lot. What percentage of the people do you think earn 40% of the income? The top 10% earn 40% of the income in the entire US? Now that's income. And that's pretty extreme, but it's not even close to the difference when you look at wealth.

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