A Bit of Optimism · 2026-04-21 · 55 min · 11,379 words

The Leadership Advice Nobody Follows (But Everyone Should) with Top Leadership Expert Don Yaeger

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I'm constantly looking for things I appreciate, things I love. And if you're looking for things you love in your friendships, in your relationships, if you're looking for things you love, you see more of them. Oh, this is a great lesson. Your job becomes find things I like. You make it your job to find where people are actually going the extra mile, doing a little more, you know, doing good work.

Even if it's a small thing, sort of say thank you, and you'll find you get more of it. Don Jaeger is the preeminent expert on John Wooden. John Wooden is the greatest coach in college basketball history. Whether you care about basketball or not, if you're interested in leadership like I am, you have to study John Wooden, which means you have to talk to Don Yeager. This is why I was so excited to have Don on the podcast.

to talk to him about love letters. With the release of his newest book, Mastering the Art of Storytelling, Don has written 44 books, including 13 New York Times bestsellers. A former associate editor at Sports Illustrated, he's interviewed the great athletes of our generation, Michael Jordan, Serena Williams, Michael Phelps, and of course, Coach John Wooden. And it was Coach Wooden who taught Don the power of a good Love letter.

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