3 Stages of Building a Personal Brand | Ep 993

What makes someone dangerous is not how much they work, but how much work they do. And so in this video, I'll show you the same process that I used to build our portfolio companies that generate over$250 million a year and more recently broke the world record for the fast selling nonfiction book of all time. uh doing 106 million dollars in a weekend. And so there's one main takeaway I want, which is that you don't need to do more. You need to actually get the big stuff done. And so my favorite question to ask myself at the beginning of the year is if I could make only one thing happen this year. That if it occurred. would cause the remainder of my goals to become accomplished or relevant by consequence.

What would that one thing be? And the answer to that question becomes my priority. And I'll define priority as the thing that comes before priority. Right? It's from Latin, which means before. And so it has to come first. And where people make mistakes is that priorities As a plural only happened in the nineteen fifties and beyond. So for the rest of human history, priority was only done as a singular word. But because people bastardized things and because no one can make decisions, they made it priority. But you need a priority.

And how you allocate your resources to accomplish your priority becomes For strategy. And so people fail to succeed at business because they are unwilling to make trade-offs. They're unwilling to make a priority rather than priorities. And as a result, they make the largest trade-off of all, which is they never accomplished the most important thing. And so please do not be like most business owners and perhaps most people and have another mediocre year ahead of you. Because you were unwilling to make trades.

We already have this episode, so unlocking it is cheap and permanent: the full transcript, segment and word-level timestamps, and .txt, .srt, .vtt and word-level JSON downloads, as many times as you like, forever.

10 free credits is 10 episodes like this one a month. Episodes nobody has transcribed yet cost their length in hours, because we have to actually transcribe them.