Decoder with Nilay Patel · 2026-03-09 · 69 min · 13,406 words

Hasbro's CEO lets AI Peppa Pig help design toys

Listen to the original audio · Transcribed with NVIDIA Parakeet · Timestamps stay in sync with the live audio

Hogging seats on a crowded train, not saying excuse me, watching videos on your phone with no headphones in. Sometimes it feels like we don't know how to act anymore. What we have been seeing, increasingly, is people breaking rules. Why should I play by the rules if nobody else is going to do that for me? This week on Explain It to Me, how to mind your manners.

New episodes Sundays wherever you get your podcasts. Hello and welcome to Decoder. I'm Eli Patel, editor-in-chief of The Verge, and Decoder is my show about big ideas and other problems. Today I'm talking with Chris Cox, the CEO of Hasbro. You know Hasbro.

The toys and games company makes some of the most iconic products in the world, from Transformers and My Little Pony to Monopoly and Magic the Gathering, and of course Dungeons <unk> Dragons. Chris was last on Decoder three years ago. He was a newer CEO then, just a year into the role, and we spent quite a bit of time. talking about his plan to collect more data, spin off parts of Hasbro, and really think about the future of collectibles, which at that time meant NFTs. Look, a lot's happened in three years.

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