How Leaders Lead with David Novak · 2025-04-28 · 8 min · 1,555 words

3 More Questions (Mark Shapiro) with David Novak and Koula Callahan

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Welcome to How Leaders Lead. I'm Kula Callahan and it's time for another edition of Three More Questions with David Novak. It's these episodes where we debrief the conversation that David had with the previous week's guest. And David, today we're talking about the conversation you had with Mark Shapiro. What a media mogul this guy is.

This guy built ESPN. I mean Every significant program that drove the ratings of that network, this guy is behind and he is an absolute dynamo. So had a lot of fun with this podcast and everybody should listen to it. It's incredible, especially if you're a sports fan, getting an inside look into what has made these huge sports brands what they are.

David, you mentioned ESPN, but he's also had a lot to do with UFC and WWE. His official title is Well, he has two titles, which also speaks to his dynamism. He's president and COO of TKO, which owns top sports brands like UFC and WWE, and he's the president and managing partner of WME Group. So this guy knows how to build a network of raving fans, whether it's pardon the interruption on ESPN or a UFC fight.

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