LÄRABAR: Lara Merriken

What Uh what happened to that name? Well, the trademarking attorney Called me at the eleventh hour. And we were getting ready to launch. It was the year 2002, summer, and she said, I think you're gonna need to change the name.

And I just Thought. You're joking, right? I've left working at Whole Foods. And we're supposed to be launching, but we don't launch.

And Everybody's backing out because nothing's happening. From NPR, it's how I built this. show about innovators, entrepreneurs, idealists, and the stories behind the movements they built. Guy Roz, and on today's show, how Laura Merricken threw dates, cashews, and dried cherries into her cuisine art.

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