Geoffrey Moore on finding your beachhead, crossing the chasm, and dominating a market

The tendency when you're in the chasm is I just need more customers. I should take any customer I could find, right? Yeah, because I we need we need revenue, right? It's like taking a match and running it Back and forth under a law. And it's it's not quite the law. So how do you start a fire? Well you start by putting a little kindling, old crumpled lip paper, and you hold the match one place until some the fire starts.

And that's why adjacency is so important. If you light the fire the piece of kindling is here, but the log is You know in the other room. That doesn't work. Today my guest is Jeffrey Moore.

Geoffrey is the author of maybe the most influential and important book on Go to Market ever written. Crossing the chasm. Even though it's sold over a million copies. Still feels like people continue to reinvent many of the lessons that Jeffrey uncovered. And shared in a seminal book.

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