How Leaders Lead with David Novak · 2025-08-21 · 54 min · 11,219 words

#253: Roger Crandall, Chairman, President and CEO of MassMutual – Make the numbers mean something

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I tell stories about how we help families and have for, you know, eight or nine generations and and make sure everybody understands, hey, they're part of being part of the story because it's being part of something bigger than yourself, right? That's the essence of leadership, right? How do you get people to work together to do things that are bigger than any of us could do individually? As a leader, you gotta understand your numbers. But the real question is, can you make those numbers mean something?

Welcome to How Leaders Lead. I'm David Novak and every week I have conversations with the very best leaders in the world to help you become the best leader that you can be. My guest today is Roger Crandall, the chairman, CEO, and president of Mass Mutual. Now Roger operates in a highly technical world with lots of data and complex financial products. The numbers that drive his business are vital, and he understands them inside and out.

But he also understands those numbers can't just stay stuck on a spreadsheet. They need context, they need stories, they need to mean something. You're about to hear from a leader who knows how to take the numbers and revenue goals and bring them to life with real human stories. It's how he engages and coaches people on a level that a lot of leaders just simply miss, especially analytical leaders.

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