Jimmy Soni — The Publishing System is Broken (EP. 295)

When I got back the first renderings of the cover art, just clearly not going to work. And so what I said was, well, I'll pay for them. You can take it out of my advance. I will pay for a new cover to make this better. And that's exactly what happened.

I'm not an illustrator. I'm not a graphic designer. I just asked the uncomfortable question. Nothing I just described as rocket science. My instinct told me that I was doing the right thing by pushing back.

But then the tests, the audience tests themselves revealed, simple process improvements can make a huge difference in how a book finishes up and mine won by a country mile. My friend and partner Jimmy Sony, the CEO and editor-in-chief of Infinite Books, is back on Infinite Loops. We had a great conversation about what we're trying to do that's a bit different than other publishing companies, but we also got a sneak look at his new book, which I'm very excited about. Enjoy. Jimmy Sony, before we became partners in Infinite Books, I discovered you through your own books.

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