Advice Line: Playing to Your Strengths

Hello and welcome to the advice line on how I built this lab. I'm Guy Raz. This is the place where we help try to solve your business challenges. Each week, I'm joined by a legendary founder, a former guest on the show. Who will help me try to help you. And this week we have a special episode Bit of a mashup. Three collars and three different former guests, but All three conversations find their way to a challenge all founders face, which is

How do I play to my strengths? By the way, if you're building something and you need advice, give us a call and you just might be the next guest on the show. Our number is 1-800-433-1298. Send us a one minute message that tells us about your business and the issues or questions that you'd like help with. And you can also send us a voice memo at hibt at id.wondery.com and make sure to tell us how to reach you. And also, don't forget to sign up for my newsletter. It's full of insights and ideas from some of the world's greatest entrepreneurs. You can sign up for free at guyroz.com or on Substack. and we'll put all of this info in the podcast description.

Alright, let's get to it. Our first guest today is Troy Carter, the founder of Atom Factory, which managed stars like Lady Gaga and John Legend. Troy was first on how he built this back in 2018. He told us about how he got a start working for the Fresh Prince in West Philadelphia, and how he eventually went from there all the way to the top of the music business in LA. It's an amazing story and we'll put a link to it in the show notes to check it out. Of course, Troy has a lot of experience managing celebrities, but he cautioned our callers on the advice line to be careful with big names and influencers.

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