Live From The HIBT Summit: Gary Vaynerchuk

Hello, everyone, and welcome to a very special edition of How I Built This from NPR, I'm Guy Raz. So back in May, we held our first ever live virtual How I Built This summit. And most of the time we do it in person, but for obvious reasons we had to go virtual this year. But still, more than three thousand people from around the world attended. So throughout this summer, we're gonna release a bunch of our conversations from the summit right here on the podcast. And today we've got my interview with entrepreneur, author, and social media guru Gary Vanerchuk. And before we dive in, I should point out that in your podcast cue right now is my other interview with Gary. It's a full studio interview, and it's his whole life story. It's so interesting and amazing, and if you haven't listened to it already, you definitely should, and it'll make this conversation you're about to hear even. Better.

And if you've already listened and you're thinking, wait, aren't they just gonna go over what they talked about in the other interview? I promise you the answer is no. There is so much more great stuff I talked about with Gary at our virtual summit, all focused on his innovative approaches to marketing and branding. So I'm probably not the first person to describe Gary as a content making machine. Years ago, he saw the ear potential of YouTube and he launched a very funny and irreverent show about wine, which gained him a huge following. And sparked dozens of other ventures. And today he's got millions of followers on pretty much every possible platform.

Gary built an industry around the idea that you can pretty much sell almost anything online. As long as you're passionate about it and you put in the work. Gary, to say the least, makes a ton of content, and not just content, but compelling content about How to, well, make compelling content. So here's my conversation with Gary Vaynerchuk from the 2021 how I built this virtual summit. Enjoy. Gary, normally I wouldn't

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