Teresa Torres on how to interview customers, automating continuous discovery, the opportunity solution tree framework, making the case for user research, common interviewing mistakes, and much more

Teresa Torres is a speaker, teacher, consultant, product coach, and also the author of Continuous Discovery Habits. Which is the number one most recommended book in my newsletter Slack community. I'm also pretty sure Teresa is in the top five people in the world when it comes to the number of product managers that she's worked with, taught, and impacted. In our chap, we get deep into two topics.

The Opportunity Solution Tree Framework. Which is a really simple but incredibly powerful framework once you know it. And two, we go deep into how to create a system within your team where you're talking to customers regularly. We talk about ways to make a case for spending more time talking to customers and doing user research, the most common mistakes people make with interviewing, and generally how to interview customers better. How to automate this process so that you don't spend a bunch of time.

And so many other ways to bring you and your organization closer to your customers. Trece is amazing. And I can't wait for you to learn from her. This episode is brought to you by Persona. Persona helps founders, product managers, and engineers easily solve any identity related problem, including handling KYC.

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