Mastering onboarding | Lauryn Isford (Head of Growth at Airtable)
Transcribed with NVIDIA Parakeet · Timestamps stay in sync with the live audio
An activation rate that falls. In a lower percentage range. Maybe. for most companies five to fifteen percent. is better than one that falls in a higher percentage range.
Because it means that There's likely much higher correlation with long term retention. And you're really working hard. To get most of your users to reach a state. that they're not reaching today.
Welcome to Lenny's Podcast, where I interview world class product leaders and growth experts to help you get better at the craft of building and growing products. Today my guest is Lauren Isford. Loren was most recently head of growth at Airtable. Before that she was a product growth lead at Facebook, working on user growth, internet.org, and growth of Facebook in India.
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