Advice Line with Jeffrey Hollender of Seventh Generation
Transcribed with NVIDIA Parakeet · Timestamps stay in sync with the live audio
Hello and welcome to the advice line on how I built this lab. I'm Guy Raz. This is the place where we help try to solve your business challenges. Each week, I'm joined by a legendary founder, a former guest on the show. Who will help me try to help you. And if you're building something and you need advice, give us a call and you just might be the next guest on the show. Our number is 1-800-433-1298. Leave us a one-minute message that tells us about your business and the issues or questions that you'd like help with. Alright, let's get to it. Joining me this week is seventh generation co-founder Jeffrey Hollander. Jeffrey, it's so great to have you back on the show. Welcome back. I'm happy to be here. Great to see you again. Uh you were first on how I built this in twenty twenty one. Uh and as always, if if you guys haven't heard that episode, we will put a link to it in the show notes. Um and in that episode we had you on with your co-founder, Alan Newman.
That you hadn't spoken to in decades, and uh in nineteen ninety two, as we talked about in the story. The board of directors pushed Alan out. You stayed on as CEO until twenty ten. Uh, and by twenty sixteen, Seventh Generation was acquired by Unilever for about six to seven hundred million dollars. Amazing.
story because it really uncovered You know, the delicate relationship between two partners and you just uh have re recently put a book out about your story called Built for a Better World, how Seventh Generation pioneered a movement that changed the purpose of business. So congrats on that, Jeffrey. Thank you. Thank you. I'm excited about it. Um, before I ask you about the book, I know that um
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