Advice Line with Nick Green of Thrive Market

This episode of How I Built This is presented by Engine, the modern travel and spend platform built for businesses that are growing. Book faster, save more, and watch your rewards stack up. Stay tuned later in the episode to hear how Engine is helping thousands of businesses travel smarter. Hello and welcome to the advice line on how I built this lab. I'm Guy Raz. This is the place where we help try to solve your business challenges. Each week, I'm joined by a legendary founder, a former guest on the show, who will help me try to help you. Joining me today is Nick Green. He's the co-founder and CEO of Thrive Market. Nick, welcome back to the show. Thanks for having me back. Uh it's great to have you back. Uh you were first on the show in 2024, and of course you told the story of Thrive Market. Um you and your co-founders originally wanted to

kind of combined Costco and Whole Foods, but uh but as an e commerce platform and you had all kinds of challenges building the platform and trying to raise money and you actually ended up taking small investments from hundreds of uh like health bloggers, but eventually you launched Drive in twenty fourteen and I think By last year I think you did over seven hundred million dollars in sales w with with more than a a million and a half members, which is amazing. Congrats on that. Thanks so much. Yeah. I mean the you know, we talked about the early challenges back in the day, but the the challenges of course never stop in business. And I think one of the jokes we used to have early on was that, you know, we almost had a new business every year or two. Yeah.

You would think that would slow down, but it really hasn't. Like I feel like our business has transformed even since we met in twenty twenty four. You know, we've uh in some ways, you know, doubled down on things that we were already doing. Uh, for example, serving parents and families. Uh, you know, we've we've built a whole feature and really expanded our recurring offering where members can Yeah, put their thrive market orders on autopilot. added and have full control of the products that they purchase each month, uh, but make it even simpler to reorder. And we're now seeing over 60% of order volume coming from that.

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