How to build a cult-like brand | Laura Modi (Bobbie)

So our head of growth who I mean this girl is just fabulous. She was watching our inventory levels very carefully. And also watching how quickly we were growing. And I'll never forget that moment.

Yeah, can like visualize it sitting in a meeting. And she pulls up her screen, she goes, Here's the dilemma. We are depleting inventory. Far quicker than our ability to replenish. And the customers keep coming.

You know, you sit there and your first reaction is this is I mean, this is great. We're growing. She's like, It's not that great, actually. Because here's what's gonna happen. We are going to run out of product. For the babies that are on Bobby today.

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