Most Shared Clip: Inside Nike’s Branding Genius: Lessons for Building an Iconic Brand: Greg Hoffman

Uh When you think of the most iconic logo in the world, which brand comes to mind? For me, it's probably like their former CMO Greg Hoffman knew exactly how critical strong brand recognition was. And in this clip, he shares his tactics on leveling up your own marketing. I have about forty companies in my portfolio, and when I think about what's worked in terms of marketing, LinkedIn stands out. They're also the sponsor of this episode. Here you have access to a professional network of individuals who influence your business with over a billion members, 130 million decision makers, and ten million C Suite executives. So you can kill the guesswork and know exactly who you're reaching. If you're ready to make an impact, give LinkedIn ads a try and enjoy this moment on us.

Oh. If you want to get started now, LinkedIn Ads is offering a hundred dollar credit to launch your first campaign. Go to LinkedIn.com slash DOAC twenty four to claim your credit. Terms and conditions apply. To create a strong emotional connection with someone else, I'm presuming you have to take a strong emotional stance yourself often. So I'm just thinking about the things that have evoked the strongest emotional connections with anything I do. The things that have evoked the strongest emotional connections with this podcast and its audience. are strong emotional stories.

But that when you do that When you avoid indifference. You are um Putting yourself in line for potential criticism and attacks. And you're gonna polarise people. So people are gonna love and hate you.

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