35 years of product design wisdom from Apple, Disney, Pinterest, and beyond | Bob Baxley

Almost everyone living in a modern economy now is going to have hundreds of interactions with the phone or with the computer. And unfortunately, a lot of those interactions are not gonna be great. We have an obligation as product people to put that emotional energy back into people's lives. You actually have a really unique perspective on just what is design. Design is trying to imagine the future you want to live in and then take the steps to make it real. Saying a company is design-led does not mean it's designer led. I've never seen somebody grab It's there at the beginning in the root DNA or it doesn't exist. It wasn't a successful stint at Pinterest. I just sort of bounced off the culture. I came in thinking I was supposed to behave the way I behaved at Apple, which is very direct. Fighting hard. Why did you decide to join Apple? Just seek out opportunities to witness history. The whole company is constantly asking, how can the thing that I'm working on be a little bit better? Why do you think that people that have left Apple, like a lot of amazing things haven't emerged. Today, my guest is Bob Baxley. Bob is a designer, executive, and advisor who's built in led design teams at Apple.

Pinterest. Yahoo and most recently ThoughtSpot. Over the course of his career that spanned over three decades, Bobbis played a pivotal role in the design of the Apple Online store, the Apple App Store. Pinterest and early in his career, Yahoo answers. Products that have been used by hundreds of millions of people around the world.

Bob also mentors individuals and advises organizations that are working to improve the practice, craft, and culture of digital product design. There is something in this conversation for everyone. From why you should consider having design report to engineering. Why it's your moral obligation to build great products, why you should wait as long as possible to draw a picture or create a prototype of your idea. to what the moon landing can teach us about building better teams and products. I could listen to Bob all day, I learned a ton from this conversation, including a bunch of really unique insights that I've never heard before.

We already have this episode, so unlocking it is cheap and permanent: the full transcript, segment and word-level timestamps, and .txt, .srt, .vtt and word-level JSON downloads, as many times as you like, forever.

10 free credits is 10 episodes like this one a month. Episodes nobody has transcribed yet cost their length in hours, because we have to actually transcribe them.