Advice Line with Monica Nassif of Mrs. Meyer's

Hello and welcome to the advice line on how I built this lab. I'm Guy Raz. This is the place where we help try to solve your business challenges. Each week, I'm joined by a legendary founder, a former guest on the show. who will help me try to help you. And if you're building something and you need advice, give us a call and you just might be the next guest on the show. Our number is 1-800-433-1298. Leave us a one minute message that tells us about your business and the issues or questions that you'd like help with. Alright, let's get to it. Joining me this week from Minneapolis is Monica Nasif, the founder of Mrs. Meyer's Clean Day. Monica, welcome back to the show. Glad to be back, guy. So it's great to have you as you were I think on the show almost a year ago. Uh and you told us the

amazing story of building Mrs. Myers cleaning products. Um and for people who haven't heard it, we'll we'll drop a link into the show notes. Um you basically had this I mean it came about during an epiphany when you were And you looked at the shelves of soaps and cleansers and you thought, you know, I can probably do this better. This was I think late nineties. Right. Uh and you did go on to launch a line of cleaning products in two thousand. It was called Caldrea. Eventually got that to Williams and Sonoma, and then Monica was worried other brand would knock off

Caldrea. So so you would create your own knockoff version of your your own brand and you called it Mrs. Myers, and then that brand of course grew really fast and then it was sold to Sy Johnson. in two taus eight miss a real human Mrs. Myers is named after your mother. She's still alive. Still, ninety three. She still reps, right? She's go still goes and like reps the brand. Even though she's not on the case, she still reps.

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