Advice Line with Chris Riccobono of UNTUCKit

Before we get into the episode, thanks to our presenting sponsor, Anthropic, they make Claude an AI built for the problems that take real thinking. research, strategy, planning, and making sense of a lot of moving pieces. Give it a try, for the next thing you can't quite stop turning over in your head. For problems worth solving, get started with Claude at Claude.ai slash H I B T. Hello and welcome to the advice line on how I built this lab. I'm Guy Raz. This is the place where we help try to solve your business challenges. Each week, I'm joined by a legendary founder, a former guest on the show.

who will help me try to help you. And if you're building something and you need advice, give us a call and you just might be the next guest on the show. Our number is 1-800-433-1298. Leave us a one minute message that tells us about your business and the issues or questions that you like help with. Alright, let's get to it. Joining me this week is Untuck It co-founder Chris Shricobono. Chris, welcome back to the show. Great to be here again. Uh so Chris, when we last talked not that long ago in twenty twenty five Uh you told us the story of Untuck It, and if anybody missed it and wants to go back and listen, I highly recommend you do. We'll we'll drop a link to it in the show notes.

Chris, you started out as a medical device sales rep. You had no fashion background, um, and you were thinking about different businesses. Until this idea came to the shirt idea, a shorter shirt that you know button down shirt that you could wear untucked. And you almost talked yourself out of it'cause you thought, well, if if there was a market for it, somebody else would be doing it. But within about ten years of that idea Uh, with the help of a a a friend of yours from Columbia Business School, Aaron San Andres, you guys built Untuck It.

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