404. Norman Conquest: Colonising Ireland (Part 4)

This episode is brought to you by Atio, the AICRM. History shows that whilst empires grow through resource management and strategic positioning, they survive. on adaptability. Running a business is remarkably similar. ATIO is the agentic CRM designed to adapt to how your team actually works. Instead of forcing you into rigid systems or endless data entry, it automatically tracks your connections, updates your pipelines, and handles the busy work in the background, so it can move as fast

As you do. And whether you're in your inbox or your browser, Atio meets you where you are. It is a completely Fresh approach built for teams and AI agents to work together across every customer relationship. And businesses are already using it to stay ahead.

With Attio, you can start wrestling with clunky tools and focus on the bigger picture. Build smarter from day one. Try Attio for free at a double-tio.com slash empire. That's at io.com slash. Empire. In the last episodes of Empire, we've talked about the familiar story, the the relatively familiar story. of the battle of Hastings and William the Conqueror coming, defeating Harold, the arrow in the eye, and all that stuff. We're going into much less well-known territory today, but arguably more important, because this is the moment that the Normans move into Scotland.

We already have this episode, so unlocking it is cheap and permanent: the full transcript (48 minutes, 9,184 words), segment and word-level timestamps, and .txt, .srt, .vtt and word-level JSON downloads, as many times as you like, forever.

No account needed, we create one from your checkout email. With credits it is 1 credit; packs start at 10 episodes for $5, and monthly plans are cheaper still.