21. Continuity Offer. Lifetime Upgrades. | $100M Lost Chapters Audiobook

Continuity offer, lifetime upgrades. Get them to stick. Lost chapter, author note. This chapter delineates lifetime versus one-time bonuses. I thought too many people would struggle to fit into their business, but if you have a continuity service, this model can be very effective.

June 2017. After launching 30-ish gyms by hand and getting absolutely crippled by payment processing problems, crazy story by the way, you can read all about that in $100 million leads, Leila and I had had enough. We wanted to widen down gym launch and do a weight loss offer instead. But that meant I had lots of gyms to break the news to. And when I called up the first gym to cancel his launch, he refused.

After some back and forth, he asked if I would just teach him instead of flying out to do the launch. I agreed. Gym Launch was saved and just like that I stumbled on Gym Launch licensing offer, which we still use to this day. So instead of flying out, I provided our already proven gym launching stuff. Think ads, scripts, sales training, follow-up tactics, and so on, and I licensed it all for $16,000.

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