Advice Line with Marcia Kilgore of Beauty Pie

Hello and welcome to the advice line on how I built this lab. Guy Raz. This is the place where we help try to solve your business challenges. Each week, I'm joined by a legendary founder, a former guest on the show who will help me try to help you. And if you're building something and you need advice, give us a call and you just might be the next guest on the show. Our number is 1-800-433-1298. Send us a one-minute message that tells us about your business and the issues or questions that you'd like help with. You can also send us a voice memo at hibt at id.wondery.com, and make sure to tell us how to reach you. And also don't forget to sign up for my newsletter. It's full of insights and ideas from the world's greatest entrepreneurs. You can sign up for free at gyros.com. and we'll put all this info in the podcast description.

Alright. Let's get to it. Joining me this week is serial entrepreneur Marcia Kilgore, founder of BeautyPie. Marcia, welcome back to the show. Thank you so much for having me. I'm excited. We're excited to have you. So you were first. On the show back in in twenty eighteen, um, you told us about the origin story of Bliss, which was the the spa brand that really kinda changed the beauty landscape and then of course You went on to build all of these different brands afterwards, like Soap and Glory and Fitflop, and then BeautyPie. Um it's just so awesome to have you back. And we will put a link to your original interview in the episode description. And also you anybody listening can easily find that by searching how I built this in Marcia Kilgore.

Lots of great stories and insights. Um Marcy, I know that today you are continuing to grow beauty pie. You're and and pushing to to kind of you know give consumers access to you know, a more transparent pricing. Um, and I know recently you've been focused on educating consumers about something called warehouse pricing. So can you Tell us a little bit more about what that is.

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