Behind the product: Duolingo streaks | Jackson Shuttleworth (Group PM, Retention Team)

Duolingo is a$14 billion company. It's hitting all time highs too. Just keeps going up. I think it doubled in value in the past six months. Streaks is the most impactful feature. We have right now over 9 million users with a year plus streak. If you look at the numbers, I think it has been our biggest growth lever. What Duolingo really focuses on is you know, how do we help users build Habits around Language learning. Getting user come back the next day is the biggest problem to solve. Let's get into the mother load of learnings from the journey of streaks. Talk about the key lessons, insights, and also rock and turns along the way. I'd say like test everything. We've run in the last four years over 600 experiments on the street. So every other day, we've actually set up really good infrastructure for copy testing. We used to say continue, our like standard CTA is continue. And we changed that to commit to my goal, and it was like a massive win. There's so much human psychology that you all learn through all these experiments of just like how to motivate people, what motivates, what demotivates. Say that you played a mobile game, that you've done it for 3,000 days in a row. I don't know, maybe that hits a little bit different. then you've learned Spanish for three thousand days in a row.

Today my guest is Jackson Shettleworth. Jackson a group product manager at Duolingo, leading the retention team. This is a different kind of episode that I'm experimenting with. Where we spend the entire conversation focused on the journey and lessons of a single feature.

In this case, Duolingo Streaks. Duolingo is a fourteen billion dollar business. Just over the past six months, they doubled in value. They're hitting all time highs in usage and market cap. They're also one of the very few successful and also the single biggest consumer app business in the world.

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