The ultimate guide to product-led sales | Elena Verna

The most important thing in product led sales. Is that there is a different configuration internally. of collaboration that needs to occur. In traditional sales world Marketing creates pipeline for sales.

Sales sells product. product engages with the paid user to drive retention. And the product led sales. Product. acquires and activates a customer.

And Product creates pipeline for sales. So relationship is not that there's a go to market org with marketing and sales and product just kinda throws features across the fence for them to sell. The collaboration here is between product and sales. But that means the product has to take on accountability over pipeline.

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