Osprey Packs: Mike Pfotenhauer

We just simply could not deliver. Enough product on time. We just could not grow the manufacturing enough. Simply because there were not enough skilled sowers. We've found it very difficult to find people to do that kind of work in Santa Cruz. It's pretty much a retirement or university town and

You just never knew when your uh employees were gonna show up. You know if if the Grateful Dead came through town, they would be It would be there, not at Osprey. Welcome to How I Built This, a show about innovators, entrepreneurs, idealists, and the stories behind the movements. They built.

I'm Guy Roz, and on the show today how Mike Fotenauer's love of art, design, and the outdoors. led him to launch a bespoke backpack brand. Osprey, which grew into one of the most popular backpacks in the world. We live at a time when people feel a sense of urgency to succeed quickly. Just look at my inbox. Every single day, I'm inundated with ads for get rich quick schemes and pitches for young entrepreneurs who became rich just a year into launching their business. And to you I say, Congratulations. Except that story, that narrative, the get rich quick with little effort trope, it's extremely rare, and it's usually not that interesting or instructive. What is interesting is a get rich slow story, which is the one you're about to hear today.

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