George Heaton (Represent Founder): From My Garden Shed To $100m Business Empire! "Work Life Balance Is Bullshit!", "That Letter Was The End Of Represent!"
Transcribed with NVIDIA Parakeet · Timestamps stay in sync with the live audio
You know when people talk about work life balance? What's your honest opinion of that? Hobby Bryant wasn't doing three throws at three AM for no reason. There's a cluster that, right? George Heatham, the founder of Global Fashion Brand represent. Worn by the Weekend Pose Malone, Justin Bieber, one of the most popular luxury street brands in the world. When I was 18 starting this brand, it was just me and my brother in my dad's shed figuring out products and where we could take the brand. But then we went from doing ten, fifteen sales to like a thousand every day of the week. Two thousand, three thousand, four thousand. We were making money at that time, more than what we should have in our early twenties. So we're fucking around a lot. Alcohol, girls, cars and we're doing like thirty five million revenue and we're like We're gonna do fifty million next year but we
We don't know what we're doing. Now the business is doing a hundred million dollars. That's when the realisation came that you don't need to be good at business to own a business. And you can focus on what you're actually good at. That was a car list that just changed everything. We're building this, there's no season to what it can be. That was until we got a laugh and... That was the worst day in the business. It was rock bomb. But
the best view of heaven is from hell, right? You've got to get to the bottom of that mountain to start reclimbing it. It became this driving force. That fought. We cannot stop that. And then what happens? Uh
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