How Leaders Lead with David Novak · 2026-05-28 · 69 min · 13,198 words

#293: David Lafitte – CEO, Tecovas – Serve others with radical hospitality

Listen to the original audio · Transcribed with NVIDIA Parakeet · Timestamps stay in sync with the live audio

Hello friends and welcome to another episode of How Leaders Lead with David Novak. Today we have David Lafitte on the show. He's the CEO of the popular Western retailer Takovas, which has gained tons of traction over the last several years. You'll see in this conversation that David has a people first mentality that doesn't only apply to things like customer service, but it also has changed the way he's built his entire business.

That people-first mentality might just be the competitive advantage that you've been looking for. Enjoy this conversation between David and David and I will see you at the debrief. David, it's great to have you on the show. Great. Thank you for having me, David.

Honored to be here and I love your t-shirt. Well, let me tell you something. We th this is unpaid advertising for you. We do not accept any advertising on on Howl Eaders Lead, but before we had this podcast, you know, I've been we have the Palm Beach Gardens Mall near our house. So you've got a store that's that's great.

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