#360 ‒ How to change your habits: why they form and how to build or break them | Charles Duhigg, M.B.A
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Hey everyone, welcome to the Drive Podcast. I'm your host, Peter Atia. This podcast, my website, and my weekly newsletter all focus on the goal of translating the science of longevity into something accessible for everyone. Our goal is to provide the best content in health and wellness, and we've established a great team of analysts to make this happen. It is extremely important to me to provide all of this content without relying on paid ads.
To do this, our work is made entirely possible by our members, and in return, we offer exclusive member-only content and benefits above and beyond what is available for free. If you want to take your knowledge of this space to the next level, it's our goal to ensure members get back much more than the price of the subscription. If you want to learn more about the benefits of our premium membership, head over to peterateiamd.com forward slash subscribe. My guest this week is Charles Duhig. Charles is a Pulitzer Prize-winning journalist and the author of several best-selling books, including The Power of Habit and Smarter, Faster, Better.
and most recently super communicators. He is one of the most trusted voices on the science of behavior change, performance, and decision making, and he's known for translating complex psychological and neuroscience research into actionable insights that improve everyday life. I wanted to have Charles on the show because habits are the foundation for integrating nearly everything we talk about on this podcast. when it comes to improving lifespan and health span, whether it's exercise, nutrition, sleep, or emotional regulation, if the behavior doesn't stick, the benefits won't accrue. In this episode, we discuss the neuroscience of habit formation, how Q routine reward loops govern nearly half our daily behaviors, and why understanding this loop is integral to behavior change.
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