Good Strategy, Bad Strategy | Richard Rumelt

Don't call it a strength. Call it an action agenda. Huge numbers of people out there willing to sell you advice or

mission and your vision and your values. All these things that have to be placed. Before you can have a strike. That's not true. We begin to try to identify you know the one or two key challenges that can actually be addressed. And what are we going to do about it? The

Coherent action for too. Okay, we're gonna we're gonna go after this. And here's the action steps we're gonna take to do that. That's Essence of what you're doing.

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