transcript · 12,338 words

Soho House Founder: How I Built The World’s Most Exclusive Club: Nick Jones

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I wasn't experienced enough. I was too young. You were just branded thick. Nick Jones, the founder and CEO of Soho House. With an empire of private clubs around the world. It's the most C and B seen type of place. Not everyone gets it. Your upbringing is particularly compelling to me because you were somewhat counted out. I'm hugely dyslexic. People didn't understand it. We were just branded thick. There was not much choice for me. You've created a business which brings a lot of people joy.

That first sail house on Greek Street, why did it work? I wanted to prove that hospitality could be done differently. I can't think of a time when I was thinking about making an aspirational brand. I've always been obsessed about the member. Um That was always my number one thing.

They've created that. If you don't make mistakes, you're not pushing yourself. You're not taking yourself out of your comfort zone. Maybe I was trying to prove to my family But I I could do this and I think that's an invaluable lesson. At what point does that desire to prove something need to be contained because it might come at the expense of like life balance? Um a very good question.

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