7. Section B. The Expensive Customer Problem | $100M Lost Chapters Audiobook
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Section B The expensive customer problem. If you can spend more than your competition to get a customer, you will get more customers than them. Lost chapter, author note. The next chapters were in the final draft of $100 million money models, and I cut them last minute because I thought they were too conceptual. I wanted the book to focus purely on tactics, but otherwise, I love these chapters.
They'll help you understand the core problem most businesses face in acquiring customers and the math to describe the problem. Pay extra attention to this section. You may have to go over it more than once. That's okay. Learning isn't about who reads the fastest or who takes the best notes.
It's about who does the stuff. Big money comes from this small section. Keep coming back here until you can do the stuff. It will pay off, I promise. Customer financed acquisition.
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