Prof G on Marketing: How to Stand Out in a Saturated Market

I'm Iina Garten and each week on Happy Hour I invite new and old friends for a drink and a fun conversation at my kitchen table in New York City. On this week's episode, I'm joined by Nathan Lane. We talk about his critically acclaimed run in Death of a Salesman, taking his dog to therapy, and winning an Emmy for Only Murders in the Building. New episodes of Happy Hour are available every Wednesday. You can watch on YouTube or listen wherever you get your podcasts.

Cheers. Welcome back to Office Hours with ProfG. Today we're kicking off a special three-part series, ProfG on marketing, where we answer questions from business leaders about the biggest marketing challenges. and opportunities companies face today. What a thrill.

I'm a little bit self-conscious. My whole career, not my whole career, most of my career was about brand strategy and working with CMOs and CEOs, but I am so out of shape. I haven't taught in over a year and my kind of brand strategy muscles are atrophying. I'm worried about the next class I teach, I'm gonna be one of those guys that should have been put on an ice flo about 15 years ago, i.e. most of the faculty at elite institutions.

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