#266: Richard Fain, Former CEO of Royal Caribbean Group – Push past comfortable

The blimp had been blown away. Almost immediately we got a call. The captain got a call from the Swedish Air Force. Your your balloon, your blimp, is in our airlines. Can do you mind if we shoot it down?

You have uh delivered a lot of wows over the years, so many that you can actually with 1,000% credibility write a book on the power of really dazzling your customers. What's the first time you remember being completely wowed by something? Oh, I I think um it was actually my probably my very first cruise. And I took it because I had never taken a cruise. And um the founder, Ed Stefan of Royal Caribbean, said, Richard, you got to take a cruise so you know what you're talking about.

And I had never thought a cruise was for somebody like me. I I knew it was popular, I knew it was a great thing intellectually, but to actually feel it, and I took that cruise, actually, my wife and I took her somewhat reluctantly, and we were just blown away. And the thing that blew us away was the people. They were so spectacular.

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