Live Episode! OtterBox: Curt Richardson

I r I this is a great story. So I remember being at CES and uh in Las Vegas. In Vegas. And um Michael Cowan, who was the head guy for Stuff at ATT came by and showed him the case and he said, Well, how much is it? I said, Well, it retails for$49.95. He's like, you're crazy. Forty nine five. All the cases were like five bucks. It's nuts. So He said

But we'll do a test. So they did a test. And They were gonna do a three month test. Well, I think they did a three day test because They all sold out. Wow. They sold like crazy. I mean it was like that UPS commercial, you know, where it's like.

And we're going. Oh crap. Ramen PR? It's how I built this.

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