The art and science of pricing | Madhavan Ramanujam (Monetizing Innovation, Simon-Kucher)

When we talk about pricing, many people quickly gravitate to like Dollar figures. That's just a price point that's a dollar figure. But when we think about price, we think about it as a measure. Like you know, liter is a measure of volume, price is a measure of value. And when you think of it this way.

It really stands for Do people actually want your product and would they actually buy it? And that is the whole willingness to pay conversation. And entrepreneurs and companies need to do this much earlier so that they can understand You know, are they on the right track?

Welcome to Lenny's Podcast. I'm Lenny, and my goal here is to help you get better at the craft of building and growing products. Today my guest is Modavan. Ramanujam. Madavan is the author of Monetizing Innovation, the most widely read book on pricing strategy. He's also senior partner at Simon Kutcher Partners, which is the premier consulting agency for companies looking to get help with their pricing. And unsurprisingly, when I asked people on Twitter who the smartest person on pricing is, Modavan was by far the most mentioned.

We already have this episode, so unlocking it is cheap and permanent: the full transcript, segment and word-level timestamps, and .txt, .srt, .vtt and word-level JSON downloads, as many times as you like, forever.

10 free credits is 10 episodes like this one a month. Episodes nobody has transcribed yet cost their length in hours, because we have to actually transcribe them.