Hard-won lessons building 0 to 1 inside Atlassian | Tanguy Crusson (Head of Jira Product Discovery)

I've been in the product management team at AtlasChem for roughly 10 years now. I worked on Hipchat and Stride. And more recently, I started Gear Product Discovery. Why is it so hard to start new products, go zero to one with a large companies? The company has a tendency to overinvest. Startups have the benefit of starving. And so you need to create scarsity, like what we try to do. Please remind everyone things are gonna fail. Let's not drag the rest of the company into it. Sounds like one of the biggest lessons is super silo sort of team. I only need the rest of the company to go away. So we could get the autonomy to test the things that we needed, but it's not going to scale. That is not going to respect our design guidelines. The biggest challenge I think a lot of companies have is just like it's been six months, no one wants this, we're gonna kill it. How do you protect that? Be very clear about what we're testing, doing that with data, doing that with personal customer stories. Give people a sense of velocity and speed. No one wants to fuck with a high speed train. Today my guest is Tongi Kursong.

This is a really unique and important episode. Because we get into something you don't hear much on podcasts like this. The real talk challenges of trying to innovate. and build zero to one at a large company like Atlassian. Tongi has been at Atlassian for over 10 years and has worked on a bunch of internal big bets, some that have worked and some that have not.

Including products like Hipchat, which I was a huge fan of back in the day. also product called Status Page, and most recently Jira product discovery. Which is one of the fastest growing products in Atlassian history, the Tongi led from idea to launch. We go through each of these stories and Tongi shares what went wrong, what went right. And everything that he's learned about creating space for innovation within a larger org.

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