Freakonomics Radio · 2026-04-24 · 61 min · 10,193 words

672. What Makes Judy Faulkner Run?

Listen to the original audio · Transcribed with NVIDIA Parakeet · Timestamps stay in sync with the live audio

In the rolling hills of Verona, Wisconsin, just outside of Madison and far from the usual software epicenters, you will find one of the biggest tech campuses in the United States. It is home to a company called Epic Systems. You may not know Epic, but there is a very good chance that they know you. Over 80% of Americans have at least one electronic health record with Epic.

If you've ever used my chart, that's Epic. They make the software used by many of the biggest and best healthcare systems in the US, and they now operate in 15 other countries too. Epic does have rivals like Oracle and Meditech, but for decades it has been the biggest player in this industry. The campus sits on 1700 acres.

There is an underground auditorium that seats 11,000. There are playful sculptures all around, and the inside of the office buildings are dressed like movie sets. Alice in Wonderland, Harry Potter, The Wizard of Oz. So who's the wizard behind the curtain at Epic? Judy Faulkner, also known as Judith Ruth Faulkner, and if you take away my middle name, I'm Ruthless.

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