How to build a powerful marketing machine | Emily Kramer (Asana, Carta, MKT1)

Forget the product marketing, content marketing. Partner, demand gen, growth, like forget all of it. And just think of marketing as you need a fuel. And you need an engine. And

Goal is like all the things that you're creating. I mean, this should be obvious, but it's the content, it's the words, it's the design in some regard. All the things that you're making. All the things that are gonna add value. An engine, it's how you get it out to the right people. And all of the tracking of that and sort of the ops work I put under engine. Need to only need an engine.

And the question is, where do you have the biggest challenge right now or where do you think if you did more, you would grow faster? Is it on Tuel side or is it on the engine side? Welcome to Lenny's Podcast. I'm Lenny and my goal here is to help you get better at the craft of building and growing products. I interview world class product leaders and growth experts to learn from their hard won experience building and scaling today's most successful products.

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