Advice Line with Gary Erickson of Clif Bar (May 2024)

This episode is brought to you by Clavio. Clavio helps you build smarter digital relationships with your customers with its unified data and marketing platform featuring email, SMS, reviews, and more. Make every moment count with Clavio. Lear more at K L A V I Y O Dot com slash BFCM Hey everyone, it's Guy here. So our team is taking a little time off for Thanksgiving. So we're bringing you one from the archives this week. It's the Advice Line with Cliff Bar founder Gary Erickson. Gary was

First on the show, way back in twenty sixteen, and he told us about how he was trying to make a cookie without butter, sugar, or oil, and the result was Cliff Bar, an energy bar named after his dad. And It became one of the most popular energy bars in the US. So popular, in fact, that Gary later sold Cliff Bar for nearly three billion dollars in twenty twenty two. Gary came back to the show as one of our very first advice line guests earlier this year, and he was the perfect person for this episode. Be sure to stick around to the very end because we have a few updates about some of our callers, but for now Enjoy the show.

Hello, and welcome to the advice line on how I built this lab. I'm Guy Roz. This is the place where we help try to solve your business challenges. Each week I'm joined by a legendary founder, a former guest on the show who will attempt with me To help you. And if you're building something and you need advice, give us a call, and you just might be the next guest on the show. Our number is 1800-433-1298. Send us a one-minute message that tells us about your business and the issues or questions that you'd like help with. You can also send us a voice memo at hibt at id.wondery.com, and make sure to tell us how to reach you. And also don't forget Don't forget to sign up for my newsletter. It's full of insights and ideas from the world's greatest entrepreneurs. You can sign up for free at gyroz.com. And we'll put all this info in the podcast description. Alright?

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