How I Built Resilience: Live with Sharon Chuter

Hey everyone and welcome to How I Built This Resilience Edition. On these episodes, we're talking with entrepreneurs about how to think creatively during this really disruptive moment. And today I'm bringing you my conversation with Sharon Shuta, the founder of Oma Beauty. Oma Beauty is a cosmetics company that makes inclusive products for a variety of skin tones. Sharon's inspiration for the company came from her own upbringing in Nigeria. Where she just couldn't find the right makeup for her own skin tone. She went on to work for Revlon, L'Oreal, and Benefit, but in two thousand eighteen Sharon left the corporate world to start Oma.

And make beauty products for women like her. Recently, she also started a campaign to get beauty companies to be more transparent about the diversity of their workforce. Sharon joined me from Los Angeles. Um, Sharon, for those who don't know you or the brand, you're originally from Nigeria, which we'll talk about in a moment, but but tell us more about About your brand. Yeah, so Alma Beauty is a range of color cosmetics. We're highly inclusive brand. I found that Omabea because I was frustrated with the state of the beauty industry. I was working within uh beauty for the longest time and just got frustrated with how non-inclusive it was in in 2017, 2018, they still were not catering to most people, you know, they were only catering to one particular audience. And that frustrated me. So I wanted to go and create a movement. I wanted to create a brand where

everybody could find themselves and Arma Beauty is a brand that has to be founded on inclusion, self-love, self-expression, authenticity, and really enabling and inspiring people to show up every day as their best selves. We were very fortunate to have launched uh with Alter support in 203 stores and launched in the UK as well with selfages. And you know, it's been an amazing year. We're only one year in the market and continue to challenge the industry, continue to be outspoken, continue to be advocates, whilst at the same time having fun and play with makeup and creating things that everybody can feel welcome and included with. And I was I was um checking out the website last night and you've got this really cool feature on the site where you basically choose your complexion, your skin tone, and there's like I think six kind of general um And then and you narrow it down further. And um and that helps you pick out

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