Panera Bread/Au Bon Pain: Ron Shaich (2018)

Hey, really quick before we start the show, you will really want to hear this because if you are a fan, Of 90s music, you may want to fly from wherever you are in the country to attend this upcoming live show. How I built this is coming to Seattle. To Benaroya Hall on Thursday, March 26th, and we are going to tell the story of Sub Pop. I'll be talking with Jonathan Poneman and Bruce Pavett, the founders of Sub Pop, the iconic label behind artists like Nirvana, SoundGarden, Fleet Foxes, Deathcap, and so many more. For information or to get your tickets Go to nprpresents. org.

And I hope to see you in Seattle. It's gonna be so exciting. Okay. On to today's episode. You know, you can learn a lot about your business by hanging out at the cash register and just listening to your customers, which is actually what Ron Shake did many, many years ago at this small bakery he was running in Boston. Basically, his customers would ask for one thing over and over and over. In fact, they asked for this thing so often. that Ron decided to totally expand what he was offering at the store.

And that decision? Well, it eventually led him to build one of the most popular fast casual brands in the US. We first ran this incredible story about Two years ago. If you haven't heard it, you will love it. If you have, it is

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