The nature of product | Marty Cagan, Silicon Valley Product Group

People don't buy the problem, they buy your solution. Obviously they don't buy it if they you if it's not solving something they care about. But there are many products. That are solving what they care about. Do you solve it better than everybody else so that they buy you?

And that's where you need to take time. So this is more like the coaching I give the teams. I I tell them look be careful. If you need to spend a little time on the problem, fine, but Don't spend a lot of time because you need to save as much time as possible to come up with the winning solution. Mm

What can I say about Marty Kagan that hasn't already been said? He's the author of Empowered and Inspired Two of the most widely read and influential books on product management. He's also the founder of Silicon Valley Product Group, which he started over twenty years ago. More than anyone else out there, he's been producing the most consistently great and actionable advice for product managers and leaders looking to level up their product game. Before getting into teaching, use VP our product at Netscape.

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