The Downfall Of CrossFit & The Future Of Fitness - Will Ahmed - #943

Dude, how high and how hard did CrossFit drop the ball over the last few years? Wow, CrossFit. Well, CrossFit is, first of all, a great grassroots stud um it's a great grassroots movement in the sense that like it literally began as an email list. And it's amazing to think how far they were able to go with that. And then you've got the Greg Glassman racism stuff and like the craziness during Black Lives Matter.

And then you've got this whole new leadership team that comes in. By the way, around that time, we became partners with CrossFit. And I mean, I've now been building Loop for uh 13 years, without question, the most dysfunctional partner we've ever worked with. Um like and we've worked with a lot of partners.

Like that like And a lot of dysfunction, I imagine, as well. A lot of different partners. And uh and then the tragedy at this recent event. I I don't know, the whole thing is so poorly run it's hard to even talk about it because it's such a missed opportunity. I've never seen anybody fumble the bag so hard in f like in fitness.

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