Embrace The Cringe | Ep 961

This is the first piece of content I ever made. This is the first ad I ever made. Fast forward today, we make 450 pieces per week. I broke the Guinness World Record with the fastest selling nonfiction of all time with $106 million in sales in a weekend, and we own a portfolio of companies that did north of $250 million in agri revenue last year. In this video, I want to show you just how far anyone can come and not to judge your first chapter by someone else's 25th or thousandth chapter.

Here's one promise I can make to you. You will be cringe. And so let's define these terms real quick. Shame is breaking someone else's rules. Guilt is breaking your own rules.

Cringe is supposed secondhand embarrassment. Someone saying, oh, that's cringe, saying I'm embarrassed for them. But in reality, it's a defensive status play, which means you should interpret it as if someone says, oh, that's cringe, they said that to you. It means I'm beginning to change my status relative to other people or relative to them. And therefore I'm on the right path.

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