#236: Mark Shapiro, President and COO of TKO; President and Managing Partner of WME Group – Set clear expectations

It's an eat what you kill world, right? People have to deliver. Now, they need to know the expectations, they need clear feedback, they need performance reviews, they need resources and tools, right? They need they need help getting there. But as long as everyone understands up front what we're aiming for, what the measure and the metrics of success are.

Then it's full throttle to get there. And if you get there, everyone wins. We all want better results, but a lot of leaders skip the most important step to getting them. Welcome to How Leaders Lead. I'm David Novak and every week I have conversations with the very best leaders in the world to help you become the best leader that you can be.

My guest today is Mark Shapiro, one of the top minds in media and entertainment. He's the president and managing partner of WME Group, plus the president and COO of TKO, which owns top sports brands like UFC and WWE. And prior to all that, He was the creative force that helped make ESPN the powerhouse that it is today. Now look, you don't carve out a career like that unless you know how to get results.

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