The hierarchy of engagement | Sarah Tavel (Benchmark, Greylock, Pinterest)

I think a lot of people think about markets almost like these Bodies of water. You know, and it's like oh it's this big body of water that we're going after. And I actually think that the most interesting markets

You have to think of them like currents. Where you're just trying to there's something happening in the market. That's creating this current. Where you can have like a plank of wood. That you put on the on the river.

And it's gonna pull you forward versus A market that doesn't really have that momentum to it. You're gonna have to build like something really big and fancy. To make any progress. And that's why

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