Dying Is Easy. Retail Is Hard. (Update)
Listen to the original audio · Transcribed with NVIDIA Parakeet · Timestamps stay in sync with the live audio
Hey there, Steven Dubner. Today we are playing the second and final part of our series on the economics of the Macy's Thanksgiving parade, which we first published in 2024. We have updated facts and figures where needed. As always, thanks for listening. On Thanksgiving morning, roughly 30 million people watch
at least some of the Macy's Thanksgiving Day parade on TV. For a lot of them, it wouldn't feel like Thanksgiving without the parade. In the first episode of the series, we spoke with the parade's executive producer Will Coss. I asked him why it is so popular. His answer was pure tevia.
I'd say tradition. Tradition, tradition, tradition. tradition is at the core. It's really about having this thing, this giant thing that shows up for you every Thanksgiving morning and it's going to be a little bit of spectacle, a little bit of kitsch, a little bit of art. It's become a moment in time for all of us to drive back to.
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